There once was a thing called Media Targeting

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But it is no more. Not really.

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Meta, Google, or Tiktok - Their targeting intelligence decides what will convert.

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No campaign optimisation hack or media buying tactic can give you growth.

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The only targeting that remains is your direct response creative.

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But the best performing creative is not made by "feel" but by modular, data-driven, iterative experimentation.

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And we call that the Progressive Creative Method